Adopting a sound digital marketing strategy is the finest and most effective way to expand your start-up business. Expanding a start-up is incredibly difficult, and if you don’t have a plan in place, you can end up wasting time and money on the wrong things. Your digital marketing strategy’s initial step should be to create a web presence for yourself and your brand. For an online business, branding is crucial. Users enjoy following and interacting with brands, and Google loves to highlight brands in its search results. You should create a logo that tells your brand’s story because it will be used everywhere (website, social media pages, browser icons). A logo represents your brand’s identity. It doesn’t need to be very intricate or beautiful, but it must set your company apart from the competition. Building your website is the crucial next step. This is a phase that seems apparent to many people, yet many businesses either skip it or don’t give it the attention it needs. Because it acts as the centrepiece of all of your digital marketing initiatives, having a website is crucial. Your goal with branding and marketing is to entice customers to visit your website, join your email list, become fans of your business, and finally purchase your goods or services. Making a business page for your start-up on all of the main social networks is the next action that is directly tied to branding. The first step Is to register your brand name, as we’ll see below. Social media is important for digital marketing campaigns. Digital marketing companies in Kerala. compete with one another to establish their brand. The next stage is to hop on the social media marketing bandwagon and begin developing your brand awareness after getting your website ready and securing your social media presence.