Google page Experience Update- all to be set to launch in May 2021
Get to know how Google’s new algorithm changes and what all practical steps you need to take to stay on top.
This announcement was done by Google this summer. It’s kind of confusing, they have made another one! In fact, they said that they are going to update their algorithm pattern in 2021 by including a new feature factor called Page Experience. This factor is very much influenced ad has an impact on rankings. We provide can provide you ideas as we are the Top digital marketing companies in Kochi.
Further, into it what is page experience by the way? Are those the things that you really have to add up into your checklists, lets dug in more to it.
Let’s nutshell the page experience
Page experience includes all aspects of user interactions with a web page, whether they are feeling comfortable or not. This includes all existing google search engine signals like safe-browsing, mobile-friendliness, HTTPS, and intrusive intertrial guidelines.
This mainly focuses on metrics of google web vital, such as loading, interactivity, and visual stability.
- Loading: it focuses on the load speed. This is the point in the page load timeline where the main content is been loaded.
- Interactivity: this measures the time from when the user first interacts with the page, maybe it can be a click or tap on that page, it is the time when the browser begins processing when an interaction happens.
- Visual stability: this has to be preventing annoying and unexpected movements of web page content.
These are the factors and aspects that google is bringing into one single umbrella which is going to have more impact on organic search results. Still, confused? We provide digital marketing services as Accolades Integrated Pvt.Ltd is the best digital marketing agencies in Kerala and we are the Google ads partner Kerala.
Page experience on visual indicators
Google has announced that by the coming year, they will introduce visual indicators to help in designate search results which can meet all their page experience specifications.
Similarly, was done before, like AMP icons as well as slow and mobile-friendly label icons. It was observed that if this indication is displayed in search results, there would be more chances that the user would prefer these pages over the others.
But let yourself remind. Page experience isn’t everything.
So, by reading these so far, and decided that the most important thing that we need to do is to fix the above parameters. And this will be led to traffic zoom.
But that won’t necessarily the thing. (Thou we hope to it!) let me tell you your content is still King. Each all starts from that part.
I’m telling you this because every top digital marketing companies do these and even Google itself has stated out in their blog,
‘Great page experience doesn’t override having great page content.’
To be noted is that, when there are many pages that are similar in relevance, that can make difference in search results by improved page experience. For further help, you can consult us as we provide digital marketing services in Kochi.
Let’s pay attention to this updated algorithm
Developers and all those involved with optimization strategies for improving search ranking should take this new page experience seriously.
Let’s tell that your user experience is seen as being in the top bracket, then visual cues seem to guide the consumers and browsers into your site than others.
Google has clear intentions about the increased weightage given to page experience. After all, a terrific page experience will let people get more done and can increase the chance of engagement.
In fact, Google already is considering hundreds of aspects to determine the rankings. The page experience will let them guide people, and they can access information more easily.
So, a piece of advice to site owners and others, making the necessary changes should be your priority. Or else you may risk your page being ignored. And definitely, you don’t want to happen that right?
What is a bad page experience?
Before improving the page experience, let us understand what are bad page experiences are:
- Slow page speeds
It feels frustrating if you have to wait on a search result and then again have to wait for the page to load. It takes just a few seconds, but it feels like a whole eternity. It the same that your customers feel the same if your page pulls off.
- Bad structure and design
Even if your page loads fast, but confused in navigation. This happens because your designs are cliched or just got puzzled up. There might be too many pop-ups and ads. Maybe the content structure is not proper.
- Lack of engagement
Well, many websites mainly focus on just selling their products and services. But what the customers are looking for is to the source to engage with, much entertained and easy understand. Hers’s where factors like empath and likeability are important.
you can give little care to these
Optimizing for mobile search
Google algorithms also primarily use the mobile version of your site contents to rank pages of that site. If you haven’t done this before, it is advisable you should make your page mobile-friendly reducing code, leveraging browser caching, and reducing the redirects. The webpage should be aware to be simple and responsive while appearing on smaller screens. Also, don’t forget the site structure optimization.
Improve page speeds
As per Google, the best practice of delay is just in three seconds. One way you can do this is by minimizing the HTTP requests. It takes time for each component to render instead, you can combine files to overcome this issue. Asynchronous loading files can speed up your pages. As when a browser loads a page, it moves from top to bottom and this can be used to your advantage. Other aspects that you can look into can examine the operation of JavaScript loading and server response times.
Do you need help to get optimized or are still stuck in the process, we can provide you with the best services as we are one of the best digital marketing agency in Kochi and Google ads partner Kochi.