Did you know that there are many ways to customise a successful digital marketing campaign online. However, one of the most overlooked ways to boost up a digital presence online is through blogging.
What is a blog?
- Short for ‘weblog’, a blog is actually a source of information that is found online and which is updated on a regular basis.
- Blogs can be started for many reasons- to connect with a target audience, to promote a new brand or product, to express one’s thoughts or day and so on.
- When used correctly, a blog can become a very powerful medium of communication and expression.
- It is not uncommon to find people following blogs written by experts in specific areas of expertise or on other niche topics.
- Travel blogs for example are very popular among those who love exploring new places or countries and reputed food blogs too have been known to either make or break a brand.
So, why do Digital marketing companies in Mumbai strongly recommend starting a blog to boost sales and increase the existing customer base?
- Increase in Leads– Blogging has been known to increase leads by almost 70% and according to internet statistics, can help to exponentially drive more customers to your website or marketplace.
- Educating Customers– Surveys show that prospective customers are willing to take the time to learn more about products and brands before making a physical or a digital purchase.
- Content is King– Blogs that are regularly updated with value-based content instead of fluff rank higher online and will in turn have a larger viewership.
- Improve Credibility– Maintaining a blog shows that the blogger is an expert in his chosen field and so product and brand reviews are more likely to be taken seriously.
If you too are ready to show the world that you truly mean business, then Ocean Group, one of the best Digital marketing companies in Mumbai is here to help you make a mark. Get in touch with them to understand how blogging can help boost company sales.