Ever tried entering a search request in the Google search engine and noticed a search result with the word ‘ad’ next to it? That is the best way to describe what a Google Ad looks like! In short, a Google ad is a form of online advertising which allow companies all over the globe to promote their products or brand through Google’s search rankings. According to Ocean Group, one of the best Google ad experts in Trivandrum, here are 4 reasons why
Google Ads is highly recommended to boost business sales:
- Google Ads helps to drive website traffic faster than targeted SEO campaigns.
- You can reach any targeted audience in a more specific manner such as by language, demography, hobbies, location etc.
- Google remains the first place that many web users go to when they want more details about a brand or product. Through Google Ads, brand recognition can increase hugely.
- Brands can keep a close watch on competitors and can even outperform them with a bit of planning.
Here are 9 types of Google Ads that can be found on the search engine page:
- Search Ads- these are ideal for web pages that are focused on specific keywords.
- Display Ads– suggested for new brands trying to build awareness.
- Shopping Ads– Best for brands selling physical products.
- Video Ads- ideal for promoting video content.
- App Ads- suggested for app promotions.
- Discovery Ads- ideal for targeting users who are ready to buy your product.
- Local Services Ads-Best for products that are only available in a specific geography.
- Performance Max Ads– AI is used to optimise ads.
- Smart Ads– Suggested for long-term digital campaigns.
Digital marketing agencies suggest that companies would benefit the most by getting a Google Ad campaign specially customised for their company instead of going with the trends of the season.